Code of Ethics
Penson Associates, Inc., has earned its reputation for its ethical approach to clients and its honest, thoughtful dealings with those with whom it contracts. We work at furthering this reputation. It is an essential and integral part of our contract with our Associates that these policies and practices will be maintained and enhanced by all members of our firm.
The Code below contains the general behaviors we practice rigorously, and it is followed by more specific behavior descriptions:
Code
1. Deal with honor.
2. Act with courage and kindness.
3. Provide highest quality.
Specific Behaviors
1. Rigorously observe professional courtesies and good manners.
2. Dress appropriately to the professional occasion.
3. We use no off-color humor, either in presentations or in informal discourse. Likewise, we do not ever offend or put down of any race, gender, religion or sexual preference.
4. We attack no one verbally (orally or in writing) even when provoked.
5. Although we are aware of the avarice and questionable practice of others, including some of our competitors, we consciously and assiduously eschew unethical practices:
(a) Do not guess at facts; (b) Identify suppositions, inferences, hypotheses and judgments as such; (c) Do not make false claims; (d) Make no commitments which cannot or will not be kept; keep all commitments that are made. (e) Do not sell additional services to our clients which they do not need; when in doubt, do not sell. (f) When a client asks for a more costly service or product that we believe is not needed, but does need a less costly service or product, we carefully inform the client of the savings that can be accrued from our providing the less costly service. (g) Rigorously maintain all confidences. Do not gossip; (h) Be certain that all parties who are employed by clients but who help Penson Associates in the process of providing services or products are thanked properly, in writing, orally or by token gift - as appropriate. Under no circumstances allow gifts to be construed as payments for future business. When in doubt, give no gift; (i) Comport yourself as the best possible professional does: deal with honor; act with courage and kindness; provide highest quality.